As the world struggles to contain and bounce back from the COVID-19 pandemic, businesses are beginning to reopen and we are seeing signs of online Photo Background Removing advertising rebounding . For digital marketing agencies, this likely means your clients — who may have drastically reduced spending on their accounts or suspended campaigns altogether — should start thinking about getting back on their feet. Knowing how to grow that Google Ads account is the first step. For agencies, however, know-how is only half the battle. Customers are understandably rattled by the economic Photo Background Removing impact of COVID-19, and the instinct to tighten the purse strings on their advertising budgets is natural. So communication around the reasons (and opportunities) to turn ads back on when the time is right is both sensitive and extremely important to your relationship.
Two people working on a whiteboard So whether you're looking for guidance for engaging client conversations or a jumpstart with your entire portfolio, we're here to help. Here are the five fundamental, data-driven talking points we've found effective Photo Background Removing in guiding our own clients through COVID-19. 1. Review sponsored link conversion data This point is quick, but it's important because it's a good reason to start having those conversations with your customers right now. The overall drop in keyword searches and conversion rates in late March and early April was dramatic, as was the rebound in late April. In fact, by the second half of the month, conversion volume on Google Search was back to nearly 90% of its pre-COVID level . COVID-19 Rebound: Conversions Chart It means an opportunity exists for your customers, and that opportunity is especially compelling when Photo Background Removing presented alongside the fact that many of their competitors may not yet be advertising as aggressively as they did before the pandemic. This brings us to our next point.
Check auction statistics for competitive analysis. General trends are a great place to start, but what really matters to customers (and rightly so) is their own Photo Background Removing specific situation. Google's auction statistics have always provided valuable competitive insights, but now they're more useful than ever in their ability to clearly show opportunities if competitors have scaled back or halted their advertising efforts. Start by showing customers their auction insights from a pre-COVID period. Here's an example of an account's impression share compared to its competitors in Photo Background Removing February and early March: Auction overview from February to March Then compare that to more recent data that reflects the impact of COVID.