In recent years, China's fresh food e-commerce market has developed rapidly, especially with the support of capital. At present, in the fresh food e-commerce track, in addition to traditional fresh food e-commerce, front-end warehouses, "supermarkets + catering" Innovative models such as , community group grouping, etc. continue to emerge, which shows that the competition in the fresh food e-commerce market is very fierce. According to IT Juzi data, Daily country email list Youxian has received several financings in 2020. How this company has grown so fast and has a certain position in the fresh food market.
This article will give you an in-depth understanding of the company and the operation logic of the fresh food e-commerce industry by analyzing the perspective of daily fresh food.
Daily Youxian is a fresh O2O e-commerce platform that surrounds the dining table of ordinary people. Covering all categories such as fruits and vegetables, seafood, meat and poultry, milk snacks, etc., Daily Youxian has established a "city sorting center + community distribution center" cold chain logistics system in major cities to provide users with global fresh products"2 Hourly door-to-door delivery service.
So why is the fresh food platform in a period of rapid development since 2017? This is because the fresh food e-commerce industry is an industry affected by macro factors. Next, we use the PEST model to explore the reasons behind it.
1.1 Policy aspects
One of the main factors for fresh e-commerce products is the cold chain link, and cold chain logistics has become a rigid demand for fresh e-commerce.
After the promulgation of the "Development Plan for Cold Chain Logistics of Agricultural Products" in 2010, the construction of cold chain logistics in my country has entered a period of rapid development.
In 2013, the No. 1 document of the Central Committee of the Communist Party of China, "Notice on the Division of Policy and Measures on Implementing Several Opinions of the Central Committee of the Communist Party of China and the State Council on Accelerating the Development of Modern Agriculture and Further Enhancing the Vitality of Rural Development", there are 7 policies and measures related to cold chain logistics. In the same year, seven ministries and commissions including the Ministry of Transport, the Ministry of Commerce and the State Post Bureau jointly issued the "Opinions on Strengthening and Improving Urban Distribution Management". So that the development of cold chain logistics has been accelerated after 13 years.
In January 2019, the State Council issued the "Guiding Opinions on In-depth Development of Consumption Poverty Alleviation to Help Win the Battle of Poverty Alleviation" to promote agricultural products in poverty-stricken areas to go out through e-commerce.