We already know that Shopping campaigns work really well for e-commerce businesses. Today we are going to share some great Image Masking tips and tricks to make them even more effective for you! Guide to Google Shopping Campaigns let's go shopping Google Merchant Center: what is it? If you're used to researching campaigns where you strictly manage keyword-level bidding, Shopping campaigns can be daunting, especially the elusive Merchant Center. What exactly is Google Image Masking Merchant Center? Google Merchant Center is actually where the magic happens in Shopping campaigns. This is where your product data feeds live. A product data feed is a list of all the products you sell.
And it's not just any list; this list should be in a special format required by Google with tons of attributes describing your products (think spreadsheet!). Here are some key attributes of your product data feed listing: ID - the ID you Image Masking use to uniquely identify your product Title - the name of your product; this will be the text that will be displayed when your ad is shown Description - this text describes your product and will be displayed when the user clicks on your ad Product category - choose from Google's predefined categories Product type - defined by you Link to the article Image Masking page on your website Availability status (in stock or not) Price Sale price No need to write text ads like you do for Search Network campaigns: Shopping ads are generated automatically using data from your feed.
MORE: The WordStream Guide to Product Marketing Tips for managing your product feed You can't even think about setting up a Shopping Image Masking campaign in Google Ads until you define your product data feed and have a process in place to update it based on changes to product information, availability and prices. This is very important because if your data feed does not match your website, Google will not show your product ads.