Writing an ad copy can feel like a tedious task. You may want to use bland text or read it in a hurry, but adding a little more TLC to your ad copy will pay off in the long run. When writing your ad copy, it's important to remember Ghost Mannequin Effect why your practice is unique. Is it the focus on your child? Or is it a high-end TV to entertain the patient while cleaning? Whatever it is, include it in your copy to Ghost Mannequin Effect seduce a new patient. "Customize your creativity and message. Just because you have good targeting doesn't mean that the same word" the best dentist in town will resonate with everyone. Customize your content for your audience and see the best results, says Lauren.
Facebook ads for dentists with personalized ad copies The bottom line is that you don't fall into the lazy trap of a typical copy, but spend your time writing a Ghost Mannequin Effect variety of customized headlines to see what stands out. 3. CTA A / B test After you make your ad copy, your work isn't done yet! After brainstorming catchy headlines and CTA, it's important to test them to see what your viewers want to click. Lauren explains why: "Try different behavioral phrases and think again Ghost Mannequin Effect about targeting. I'm afraid someone between the ages of 20 and 30 will call a doctor to make an appointment, so add an online scheduler to your audience. Facilitates the process. Someone a little older will want to talk to your Chief Patient Coordinator, so you need to align your CTA with proper targeting.
It is important not to simply assume that the CTA is catchy and attractive. Run a few A / B tests to see what works best for which audience and make sure the copy is attractive enough to attract new patients. 4. Use different types of ads Facebook is not the type of Ghost Mannequin Effect platform that hinders creativity. Rather, you can be creative because you can choose from a variety of ad types. More importantly, find an ad type that appeals to your audience. Whether you're trying out a carousel ad that can display multiple images of your office, or a video ad that Ghost Mannequin Effect introduces your audience to a very attractive staff, what's best with different formats? Please Confirm. Lauren always encourages clients to try out all the ad types offered by Facebook and keep an eye out for new opportunities. “ Facebook is famous for adding new opportunities to advertisers,” Lauren says.