Feb 03, 2022
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Let's begin with a simple Turks and Caicos Islands Email List definition of a web beacon. It is an object embedded into an email, to determine if a user accessed the content sent. There are other names used for web beacons such as tracking Turks and Caicos Islands Email List pixel, invisible pixel, pixel tag, and clear Web beacons are often used in Turks and Caicos Islands Email List marketing to determine which recipients open the email. Using beacons allows digital marketers to see which recipients have viewed or interacted with the email they sent. Email marketing Turks and Caicos Islands Email List tracking is not a perfect science, as tracking can be disabled by recipients who do not use HTML email clients, opting for text only emails. Some email preferences like Turks and Caicos Islands Email List turning off image display (while still using an HTML email client), can also disable web beacons. A web beacon is usually a transparent Turks and Caicos Islands Email List graphic image, often just a pixel that is placed unobtrusively in an email. When the HTML code for the web beacon points to a website to retrieve the image, it can also pass along important Turks and Caicos Islands Email List marketing information. This information can include the IP address, a time stamp, length of time the beacon was viewed, and the type of browser that Turks and Caicos Islands Email List retrieved the email. For many insurance agency email marketers, the most important metrics relate to the open rate, and the subsequent clicks that occurred in the email.