Forum Posts

habibul islam
May 11, 2022
In Welcome to the Forum
Identity matters: trust and loyalty content-strategists-build-trust-loyaltythis article was co-authored by julie c. Lellis, ph.D. In 2009, whether Thailand Phone Number List you're a golfer or not, you've probably heard of tiger woods. It all started with a drama-filled thanksgiving night with his wife. It ended with a public apology the following february. The superstar's wholesome Thailand Phone Number List image was revealed publicly as one mistress after another emerged. Soon her marriage was lost, sponsorships disappeared, and fans were left bewildered. We wondered. Who was the real tiger woods anyway? Was everything we thought of him just a sham? Woods didn't need a consultant to help him with his brand. He needed Thailand Phone Number List a therapist. He said so himself in a Thailand Phone Number List somewhat bizarre 14-minute public apology. He could also have benefited from an expert in crisis communication. But above all, woods needed to discover his identity - who he was and who he wanted to be. Identity is the foundation of an authentic life. Many businesses also need to refocus on identity. When companies don't have a clear identity, they often act to Thailand Phone Number List some degree like woods. We call it “a zombie that goes”. Much like zombies, corporations are often confused in their identity, random in their behaviors, and sometimes downright creepy. This leaves customers wondering who these companies really are. Rebranding is not a solid solution to this problem. A solid foundation built on identity here's how we describe identity in our Thailand Phone Number List recent book, the zombie business cure. It differs from the brand. Identity is constructed from core values.
0
0
2
 
habibul islam
More actions