Apr 06, 2022
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Integrating data appears to be the Phone Number Database biggest obstacle (62%). The integration of the various communication channels is also a bottleneck (38%). In addition, the quality and topicality of data is a problem for 32 percent Phone Number Database of the respondents. Integrating data is the biggest barrier to data-driven marketingIn short, companies dealing with large amounts of customer data face the challenge of Phone Number Database integrating data sources and tailoring them to the way customers communicate and orient themselves today. On average, they are only Phone Number Database halfway through the transition to data-driven 1-on-1 marketing, as appears from the transition matrix below. Data driven transition matrix How do Dutch organizations score in Phone Number Database data-driven marketing with large amounts of relationship data, spread over multiple sources and applied across multiple communication channels and applications? Successful organizations Phone Number Database that can create value from data have two things better in order than the average organization. Availability of data (x-axis) This is Phone Number Database about moving from traditional data silos to fully integrated and real-time available data for personalized marketing. 2. Applications in communication channels (y-axis) This Phone Number Database concerns the transition from traditional outbound marketing to a personalized omnichannel approach to both outbound and inbound marketing. Data-driven transition matrix The Phone Number Database success factors are formed by Clarity in strategy strategic values of data Data integration and availability Flexibility of the marketing application landscape.