Aug 01, 2022
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Active voice improves clarity and entices the click by addressing the searcher directly. Here’s an example: activevoice md You can see that it starts with a verb and makes the searcher the subject of the sentence. In other words, it’s the searcher who’s performing the action. Now look at this: Compared to the first example, it’s dull and demotivating. That’s because it’s written in the passive voice. SIDENOTE. I wrote that as a bad example to make the point. It’s not a real description. Of course, it’s not always wise to write meta descriptions in an active voice. Case in point: definition-style descriptions. But as a general rule of thumb, passive voice is more the exception than the rule. Learn more about the difference between active and passive voice here. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. 4. Be concise Meta descriptions are not a place for storytelling. Every word matters because users quickly decide what to click on by skimming the results and because descriptions truncate after a certain length. 10 tie knots snippets Right now, that length is 920px (~160 characters) on desktop and 680px (~120 characters) on mobile. Your best bet to keep them within length is to use a tool like this one, or a WordPress SEO plugin like Yoast with the functionality built-in. 11 meta description length Whether you’re better off optimizing for mobile or desktop users depends on your audience. If you generally go for longer descriptions for desktop users, make sure to get to the point by ¾ of the length so even mobile users can see it. What’s the takeaway here? Be concise for users, not search engines. The length limit is a good signal that there might be unnecessary words.